Social Entrepreneurship: The Case for Definition : 3/1/2007 Social entrepreneurship is attracting growing amounts of talent, money, and attention. But along with its increasing popularity has come less certainty about what exactly a social entrepreneur is and does. As a result, all sorts of activities are now being called social entrepreneurship. Some say that a more inclusive term is all for the good, but Sally Osberg and Roger Martin argue that it’s time for a more rigorous definition. (.pdf document)